Signal App Startup
Use technology to help people keep in touch with their contacts
A mobile app that uses artificial intelligence to remind users to reach out to contacts who they haven't talked to in a while. The reminders are based on how frequently a user normally talks with each contact, and notifies users when they fall out of their normal communication cycle.
ABC Design Lab (internal start-up)
What’s the best way to quickly convey the state of a relationship’s communication and encourage the user to actually reach out to their contact?
We chose to emphasize specific pieces of the information we had, such as the frequency of communication, how many days it has been since last contact, and the best time to reach out (based on when the specific contact most often responded to the user). I chose to simplify the actions by displaying the most common method of contact as the main action button and displaying the rest of the actions on a secondary level of hierarchy, rather than showing all text/call/video chat options with equal weight. This creates a clear primary action based on the user’s behavior pattern so the user has less decisions to make and is more likely to act on a reminder to reach out.