Eventual logo on black

Eventual

Goal

Design exciting branding for an upscale event company on a budget

Description

A branding project for a small company run by creatives that hosts cultural events in the Chicago area.

  • Client

    Eventual

  • Studio

    ABC Design Lab

  • My role

    Art Director & Designer

  • Creative Director

    Adam Chaloiecheep

  • Other Designers

    Andrew Boudreaux

Business cards

Business cards

Key Challenge

How do we visually communicate a rich cultural environment with a focus on personal connections?

Solution

We went through a few iterations early on to get the tone of the brand just right. We landed on a direction that has curving, flowing lines as part of the logo and icons that allude to the flow of music, a rich blue color that adds some contemporary sophistication, and touches of warmth through a light use of gold and warm lights in the photography that brings it all back to personal connection.

Website icons

Website icons

Process

Image of wireframes of the contact page

Early branding concepts

Website home page

Website home page