Design exciting branding for an upscale event company on a budget
A branding project for a small company run by creatives that hosts cultural events in the Chicago area.
ABC Design Lab
Art Director & Designer
How do we visually communicate a rich cultural environment with a focus on personal connections?
We went through a few iterations early on to get the tone of the brand just right. We landed on a direction that has curving, flowing lines as part of the logo and icons that allude to the flow of music, a rich blue color that adds some contemporary sophistication, and touches of warmth through a light use of gold and warm lights in the photography that brings it all back to personal connection.